Thursday’s Gender Thoughts:
This is a fabulous video called “Consuming Kids,” the second of seven videos dedicated to showing how advertisements “consume” kids by marketing towards them and turning them into mindless consumers. The industry that markets with kids in sight is a $700 billion industry, and the question is, who is responsible — the kids, the parents, or the industry (i.e. marketers, toy companies, advertising agencies, etc.)?
Should advertisements that target children be regulated, or is it our responsibility as parents to do something about it? And what, if anything, can we do to cease its power over our children and the targeting tactics that turn our children into consumers?
Some schools are already teaching Media Literacy to children, apprising them of the pitfalls of consumerism and how all commercials target children in order to steal money from them. Follow this link to a very impressive web site called Marketing, Media and Childhood to see how parents can take control and get involved with Media Literacy by involving their children’s schools and teachers.