Have you seen this Verizon commercial? You should record it and let your daughters watch it every hour on the hour. I know, it’s only a commercial — but it’s one commercial out of millions that offers little girls a different perspective of what it means to be little and a girl. In this commercial, Susie is a little girl who has set up a lemonade stand in front of her house. On his way to work, her business-type-father hands her his Verizon cell phone so that she can use its calculator to give back change to customers. And then her(story) begins. She hires more kids, uses the maps part of the phone to expand her “business,” uses it for credit card sales, pitches her business to shareholders, has web conferences, hires an assistant, and eventually consults with a construction crew to build a site for her “Susie’s Lemonade” corporation. It IS only a commercial, but this is one commercial — one message — that empowers little girls and shows them that they can take a little corner dream and make it into a reality-based career. And when you look at this little girl, she is all business. She gives orders, is no-nonsense, wears a suit-skirt with sensible shoes, her hair is always back in a ponytail, and in the last scene, she crosses her arms over her chest, standing in front of HER company, and looks at the camera with self-pride, self-governance, and self-respect.
More businesses out there should take notes. This is what we want to see on TV today. If you must inundate our lives with commercials, then this is the kind of advertisement moms all around the world want their daughters to be exposed to. Help us teach little girls to dream big, accomplish big, and use their intelligence to achieve them. Good job on this one commercial, Verizon. Can’t say I agree with all of them, but this you get Kudos for. Now go back and give us more of the same.