OK. I’m not an idiot. I know that Nike is a business and it wants our money. I know that to achieve this, it goes after women, the biggest consumers in the world, a tad higher than teens at the present moment. But what a great commercial! If this is what you can come up with, our little girls and their future in mind, then go ahead and target me. I’ll buy your products. And if all advertising companies wised up, they would offer the same kind of commercials to the businesses they represent whose main target audience are women and girls. We make up 52% of society, and according to Stephanie Holland’s site, SheConomy.com,
Women account for 85% of all consumer purchases including everything from autos to health care:
91% of New Homes 66% PCs 92% Vacations 80% Healthcare 65% New Cars 89% Bank Accounts 93% Food 93 % OTC PharmaceuticalsAmerican women spend about $5 trillion annually…
Over half the U.S. GDP
Marketers, advertising gurus, businesses, CEO’s and you other faceless corporate entities, we want to feel empowered and we want our little girls to be empowered — so change your ways. Remove sexist and stereotypical ads, or eventually, we will remove all of you. No parent out there wants their girls conditioned to be weak, submissive, and un-empowered. How hard can it be to give us a different vision of girlhood and womanhood? Look at the stats above: we do all the shopping.
How about you? Have you come across any empowering commercials that speak of our abilities outside of mops and diapers?