Thursday is Deconstructing Gender Stereotypes on Marinagraphy:
Discovered on YouTube and put together by Anne Forney for an Education Course, this is a primary example of gendered stereotypes and how the media upholds them by infusing our homes with them. Imagine how many of these commercials play in between our daily consumption of TV shows, and how many of these gender constructions invade the impressionable minds of our children. No wonder it is so difficult for people to get out of their heads the notion that women belong in the home and men belong in workplace as tradition and common practice. How else are they to think about the roles of men and women when they are constantly brainwashed by images of women cleaning the home and taking care of children while the men carry their briefcases out the door and to their jobs? Is this what we want for our children? Do we want commercials to define and limit their roles in life?
Of course, there is nothing wrong with the woman who decides to stay home and take care of her children as long as she knows she doesn’t have to, and that if she chooses to go to work, this does not make her a sub-standard mother or less of a woman. And neither does staying home to take care of his children make a father less of a man.
Let’s learn to deconstruct commercials and ads, and let’s take an active role in teaching our children that TV shows, ads, and commercials do not depict real life or real life gender roles. The more we watch them, the more we allow our children to watch them, the less chance we have in minimizing their impact on gender roles in our society.
Copyright© 2010 by Marina Delvecchio. All Rights Reserved.